What are open APIs and their role in SaaS solutions?

What are open APIs and their role in SaaS solutions? Open APIs have transformed the way businesses use software, especially in the context of Software as a Service (SaaS). These interfaces facilitate interoperability, enable smoother integrations between systems and foster innovation by opening up new possibilities for developers and business users alike. This article takes […]

TikTok Shop Launches its E-Commerce in Spain: A Revolution for E-Commerce!

TikTok Shop Launches its E-Commerce in Spain: A Revolution for E-Commerce! Share: TikTok Shop arrives in Spain: The new era of social commerce The long-awaited TikTok Shop in Spain has finally arrived in late 2024, changing the way brands and users interact on the platform. After several delays, TikTok now allows merchants and creators to […]

How to use chatbots in B2B ecommerce to improve conversions

How to use chatbots in B2B ecommerce to improve conversions In the world of ecommerce B2B (Business to Business)shopper expectations are evolving rapidly. With greater demand for personalised experiences, more agile interactions and a simplified buying process, shoppers are increasingly demanding more personalised experiences, more agile interactions and a simplified buying process. chatbots are emerging […]

ERP and sustainability: How a system can reduce environmental impact

ERP and sustainability: How a system can reduce environmental impact Sustainability has become a crucial priority in today’s business landscape. From government policies imposing stricter regulations to consumer expectations of environmentally responsible brands, businesses must adapt and make strategic decisions geared towards sustainability. In this context, Enterprise Resource Planning (ERP) systems have emerged as a […]

How predictive analytics is revolutionising supply chain management in 2024

How predictive analytics is revolutionising supply chain management in 2024 Share: Predictive analytics has emerged as a key tool in supply chain management, transforming the way companies manage their operations. With the integration of technologies such as artificial intelligence (AI), the Internet of Things (IoT) and automation, service providers are helping organisations make their chains […]

Netflix breaks records in 2024: Lessons for B2B companies in e-commerce and ERP

Netflix breaks records in 2024: Lessons for B2B companies in e-commerce and ERP Share: Netflix hit record numbers in 2024, with revenues topping $9.825 billion in the third quarter, marking a 15 per cent increase year-on-year. In addition, the company added five million new subscribers, bringing its global user base to 282.72 million users, and […]

Keys to Migrating from a Traditional ERP to a Cloud Solution

Keys to Migrating from a Traditional ERP to a Cloud Solution Migrating from a traditional (on-premise) ERP to a cloud solution is a critical project that offers benefits such as greater flexibility, scalability and cost reduction. However, this process requires detailed planning and an understanding of the key steps to ensure success. In this guide, […]

B2B growth and Omnichannel: The new equation for companies.

B2B growth and Omnichannel: The new equation for companies. Share: The B2B marketplace is undergoing a profound transformation driven by technology integration, changing customer expectations and omnichannel. A recent McKinsey report details how these factors are defining the new B2B growth equation, offering companies a roadmap to optimize their operations, personalize their offerings and leverage […]

Amazon Ads Launches Artificial Intelligence Video Generator for Advertisers

Amazon Ads Launches Artificial Intelligence Video Generator for Advertisers Share: Amazon Ads continues to innovate in the field of digital advertising with the launch of its Video Generatora tool powered by generative artificial intelligence which allows advertisers to create high-quality videos from a simple product image. This development marks a significant advance in the ability […]

5 Examples of market segmentation to boost your B2B online strategy

5 Examples of market segmentation to boost your B2B online strategy Market segmentation is a fundamental strategy in any business, but it is especially relevant in the B2B environment. By dividing your target market into smaller, more defined segments, you can tailor your messages and value propositions more effectively, increasing your chances of success. In […]