What is a marketplace? Find out how to get the most out of it
What is a marketplace? Find out how to get the most out of it In today’s digital world, marketplaces have become an essential part of many businesses. If you’ve ever wondered what a marketplace is, you’re in the right place. This concept has quickly gained popularity, becoming a key platform for millions of buyers and […]
Amazon and Walmart are leading the Retail Media revolution: they will account for more than 84% of investment by 2025.
Amazon and Walmart are leading the Retail Media revolution: they will account for more than 84% of investment by 2025. Share: Retail Media has emerged as one of the most disruptive and effective strategies in advertising. It connects brands and consumers directly in the digital spaces where purchasing decisions are made, transforming the way companies […]
E-commerce in Spain exceeds 99.2 billion euros in 2023, a 16% increase, with more than 30 million buyers.
E-commerce in Spain exceeds 99.2 billion euros in 2023, a 16% increase, with more than 30 million buyers. Share: E-commerce in Spain has experienced a remarkable growth in 2023, exceeding 99,200 million euros in turnover, representing an increase of 16% over the previous year. In addition, the number of online shoppers has reached 30 million, […]
Netflix breaks records in 2024: Lessons for B2B companies in e-commerce and ERP
Netflix breaks records in 2024: Lessons for B2B companies in e-commerce and ERP Share: Netflix hit record numbers in 2024, with revenues topping $9.825 billion in the third quarter, marking a 15 per cent increase year-on-year. In addition, the company added five million new subscribers, bringing its global user base to 282.72 million users, and […]
How to do a SWOT analysis effectively in a B2B environment
How to do a SWOT analysis effectively in a B2B environment In the dynamic B2B business landscape, where competition is fierce and customer expectations are ever higher, having a clear, strategic vision is critical. An invaluable tool to achieve this is the SWOT analysis. This study allows us to identify our organization’s Strengths, Weaknesses, Opportunities […]
What is B2B sales? Know all the keys
What is B2B sales? Know all the keys In today’s business world, B2B sales B2B (Business to Business) has taken on a crucial role, especially with the rise of e-commerce. But, what exactly is a B2B sale? Unlike B2C transactionsIn the B2B model, where companies sell products or services directly to the end consumer, sales […]
What are the main types of market segmentations that exist?
What are the main types of market segmentations that exist? The market segmentation is one of the key strategies in modern marketing, as it allows companies to divide their target audience into smaller and more homogeneous groups, thus facilitating the personalization of the messages and products offered. This technique helps to maximize the effectiveness of […]
What are the types of market segmentations?
What are the types of market segmentations? What is an Electronic Invoice and Why is it Important? Definition and Main Characteristics The electronic invoicing is a fiscal document in digital format that replaces the traditional paper invoice. According to Spanish regulations, the electronic invoice has the same legal validity as the physical invoice, as long […]
Differences Between Electronic Invoicing and Traditional Invoicing: Which is the Best Option for Your Business?
Differences Between Electronic Invoicing and Traditional Invoicing What is Electronic Invoicing? Definition and Key Features The electronic invoicing is a system that allows the issuance, receipt, storage and management of invoices in digital format. Instead of using paper documents, invoices are sent and received through secure electronic platforms, following specific regulations. Key features include process […]
How to manage your company’s cash flow?
How to manage your company’s cash flow? Complete guide to maintain liquidity What is cash flow and why is it essential for your business? Definition of cash flow The Cash flow is a term that refers to the net amount of cash flowing in and out of a company during a specific period. This concept […]