B2B vs B2C: Understanding the key differences in e-commerce
B2B vs B2C: Understanding the key differences in e-commerce What is B2B and B2C? B2B (Business-to-Business) Refers to business transactions that take place between companies. For example, a manufacturer of electronic components selling to a computer assembly company. B2C (Business-to-Consumer) Involves the sale of products or services directly to end consumers. An example would be […]
How to choose the best payment gateway for your ecommerce.
How to choose the best payment gateway for your ecommerce. Choosing a payment gateway is a crucial decision for any e-commerce business. The payment gateway is the bridge that connects your online store with your customers’ banks, allowing transactions to be carried out securely and efficiently. A good choice can make the difference between a […]
5 Examples of market segmentation to boost your B2B online strategy
5 Examples of market segmentation to boost your B2B online strategy Market segmentation is a fundamental strategy in any business, but it is especially relevant in the B2B environment. By dividing your target market into smaller, more defined segments, you can tailor your messages and value propositions more effectively, increasing your chances of success. In […]
Automation and Sustainability: Keys to the Future of e-commerce in Spain in 2024
Automation and Sustainability: Keys to the Future of e-commerce in Spain in 2024 Share: E-commerce Automation: The Revolution of Chatbots and Integrated Platforms Automation has become a key strategy for e-commerce companies in Spain, especially in 2024, where efficiency and resource optimization are more crucial than ever. The chatbots have revolutionized the way companies interact […]
IAB Spain Ecommerce 2024 Study: Keys to Understanding the Future of Ecommerce in Spain
IAB Spain E-commerce 2024 Study: Keys to the Future Share: Key Results of the IAB Spain Ecommerce Study 2024 The recent study by IAB Spain on e-commerce in Spain reveals that the market continues to grow at a rapid pace, driven by the adoption of new technologies and changing consumer preferences. This annual study, conducted […]
The Convergence between B2B and DTC: New Opportunities in Spanish E-Commerce
The Convergence between B2B and DTC: New Opportunities in Spanish E-Commerce Share: How are B2B and DTC Business Models Merging? By 2024, B2B B2B commerce in Spain is adopting strategies that are typical of the Direct to Consumer (DTC) model. Direct to Consumer (DTC)This convergence is creating new opportunities for companies looking to expand their […]
TikTok Shop Launches “£1 Million Club” to Boost UK Vendor Revenues
TikTok Shop Launches “£1 Million Club” to Boost UK Vendor Revenues Share: TikTok Shop has launched the “£1 Million Club” program in the UK, with the aim of helping retailers achieve revenues of up to £1 million. This program offers five main benefits: Commission-free sales for 90 days for new salespeople registered between June 23 […]
AliExpress Continues to Dominate as the Preferred Online Shopping Channel in Spain
AliExpress Continues to Dominate as the Preferred Online Shopping Channel in Spain Share: A recent report by AliExpress, the ‘Consumer Insights Report’, highlights that marketplaces continue to be the preferred option for more than 71% of consumers in Spain. In particular, 78.4% of respondents have shopped on AliExpress, and 48.85% do so on a regular […]
B2B Companies in Spain to Increase Investment in Digital Marketing by 2024
B2B Companies in Spain to Increase Investment in Digital Marketing by 2024 Share: By 2024, half of B2B companies in Spain plan to increase their investment in digital marketing, according to a recent report by Correos Express. Of this group, 16.12% plan to significantly increase their budget, while 33.06% anticipate moderate growth. Some 36.36% of […]
Recommendations before creating an online store
Recommendations before creating an online store In today’s dynamic world of e-commerce, creating an online store is not just an option, it’s a necessity. In this article, we detail the key steps you need to take to create an online store that will allow you to reach a wider audience and increase your sales. Definition […]