Decathlon Spain Online Sales Growth in 2023
Decathlon Spain Online Sales Growth in 2023 Share: Decathlon Spain has closed the year 2023 with significant growth in sales, consolidating its position as a leader in the sports sector. The company reported a total turnover of 2,127 million eurosa 10% increase over 2019 levels. This performance has significantly boosted the growth of its global […]
Amazon Ads Launches Artificial Intelligence Video Generator for Advertisers
Amazon Ads Launches Artificial Intelligence Video Generator for Advertisers Share: Amazon Ads continues to innovate in the field of digital advertising with the launch of its Video Generatora tool powered by generative artificial intelligence which allows advertisers to create high-quality videos from a simple product image. This development marks a significant advance in the ability […]
TikTok Shop delays its launch in Spain until the end of 2024
TikTok Shop delays its launch in Spain until the end of 2024 Share: TikTok Shopthe e-commerce platform of the popular social network, has announced a new delay in its launch in Spain. delay in its launch in Spainnow scheduled for the end of the year. Initially planned for October 2023, this postponement could even extend […]
End of Support for Dynamics NAV: What Should Companies Do?
End of Support for Dynamics NAV: What Should Companies Do? Share: The end of support for Microsoft Dynamics NAV marks a critical point for many companies that have relied on this enterprise resource planning (ERP) software. enterprise resource planning (ERP) software for years. Now, with Microsoft’s official announcement that it will no longer provide updates […]
What are the main types of market segmentations that exist?
What are the main types of market segmentations that exist? The market segmentation is one of the key strategies in modern marketing, as it allows companies to divide their target audience into smaller and more homogeneous groups, thus facilitating the personalization of the messages and products offered. This technique helps to maximize the effectiveness of […]
Discover what the Canvas model is for and how you can implement it in your ecommerce
Discover what the Canvas model is for and how you can implement it in your ecommerce In the world of ecommerce, strategic planning is key to ensure the success of any business. One of the most effective tools to achieve a clear and concise vision of your ecommerce is the Canvas model. In this article, […]
What are the key performance indicators in an ecommerce?
What are the key performance indicators in an ecommerce? In the ecommerce environment, knowing and measuring key performance indicators (KPIs) is essential to evaluate the performance of an online store. These key indicators allow ecommerce owners to understand the success of their strategies and make data-driven decisions. In this article, we will explain the main […]
What is a retailer and what is its impact on B2B commerce?
What is a retailer and what is its impact on B2B commerce? In the dynamic world of commerce, terms can sometimes be confusing. One such term is “retailer. Although commonly associated with retail and the end consumer, the role of the retailer goes beyond that and has a significant influence on B2B (Business-to-Business) commerce. In […]
IAB Spain Ecommerce 2024 Study: Keys to Understanding the Future of Ecommerce in Spain
IAB Spain E-commerce 2024 Study: Keys to the Future Share: Key Results of the IAB Spain Ecommerce Study 2024 The recent study by IAB Spain on e-commerce in Spain reveals that the market continues to grow at a rapid pace, driven by the adoption of new technologies and changing consumer preferences. This annual study, conducted […]
B2B e-commerce trends in Spain for 2024: Digitalization and Sustainability Mark the Future
B2B e-commerce in Spain is undergoing a profound transformation in 2024, with a series of key trends Share: The Evolution of B2B e-commerce in 2024: Innovation and Personalization for Growth B2B e-commerce in Spain is undergoing a profound transformation in 2024, with a number of key trends that are redefining the way companies engage with […]