What is a marketplace? Find out how to get the most out of it
![ventajas-desventajas-marketplace](https://www.stoamsaas.com/wp-content/uploads/2024/12/ventajas-desventajas-marketplace-1024x683.jpg)
What is a marketplace? Find out how to get the most out of it In today’s digital world, marketplaces have become an essential part of many businesses. If you’ve ever wondered what a marketplace is, you’re in the right place. This concept has quickly gained popularity, becoming a key platform for millions of buyers and […]
Business to consumer (B2C): how it works and how it differs from B2B
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Business to consumer (B2C): how it works and how it differs from B2B In today’s world, e-commerce and direct business-to-consumer interactions are more relevant than ever. The business to consumer (B2C) model has taken a central role in the global economy, allowing companies to reach their customers in a more direct, efficient and personalised way. […]
Amazon and Walmart are leading the Retail Media revolution: they will account for more than 84% of investment by 2025.
![amazon-walmart-retail-media](https://www.stoamsaas.com/wp-content/uploads/2024/12/amazon-walmart-retail-media-1024x683.jpg)
Amazon and Walmart are leading the Retail Media revolution: they will account for more than 84% of investment by 2025. Share: Retail Media has emerged as one of the most disruptive and effective strategies in advertising. It connects brands and consumers directly in the digital spaces where purchasing decisions are made, transforming the way companies […]
E-commerce in Spain exceeds 99.2 billion euros in 2023, a 16% increase, with more than 30 million buyers.
![aumento-comercio-electronico-espana](https://www.stoamsaas.com/wp-content/uploads/2024/12/aumento-comercio-electronico-espana-1024x683.jpg)
E-commerce in Spain exceeds 99.2 billion euros in 2023, a 16% increase, with more than 30 million buyers. Share: E-commerce in Spain has experienced a remarkable growth in 2023, exceeding 99,200 million euros in turnover, representing an increase of 16% over the previous year. In addition, the number of online shoppers has reached 30 million, […]
IAS publishes ‘Industry Pulse Report 2025’: Key trends and challenges for the digital industry
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IAS publishes ‘Industry Pulse Report 2025’: Key trends and challenges for the digital industry Share: Integral Ad Science (IAS) has released its annual Industry Pulse Report 2025, produced in partnership with YouGov, which provides a detailed look at the trends, technologies and solutions that will drive digital advertising in the coming year. Key trends for […]
Alibaba revolutionises B2B commerce with ‘Accio’ – the AI-powered search engine for SMEs
Alibaba revolutionises B2B commerce with ‘Accio’ – the AI-powered search engine for SMEs Share: Alibaba has launched ‘Accio’, an innovative tool that promises to transform B2B commerce, especially for small and medium-sized enterprises (SMEs) in Europe and the Americas. This search engine, powered by artificial intelligence (AI), is designed to simplify and optimise the global […]
Examples of market segmentation: How to apply it in different sectors?
Examples of market segmentation: How to apply it in different sectors? In today’s competitive business landscape, market segmentation is more than a useful strategy – it is a necessity. Dividing audiences into smaller, more targeted groups allows companies to focus their marketing, sales and branding efforts in an efficient and personalised way. In this article, […]
Omni-channel strategy: How to integrate all channels to improve customer experience
Omni-channel strategy: How to integrate all channels to improve customer experience In a world where consumers use multiple channels to interact with brands, companies face the challenge of staying relevant and consistent across all existing touchpoints. Implementing an omni-channel strategy has become an imperative for companies looking to stand out in the marketplace, improve the […]
What are open APIs and their role in SaaS solutions?
What are open APIs and their role in SaaS solutions? Open APIs have transformed the way businesses use software, especially in the context of Software as a Service (SaaS). These interfaces facilitate interoperability, enable smoother integrations between systems and foster innovation by opening up new possibilities for developers and business users alike. This article takes […]
Analysis of B2B marketplaces: Are they an opportunity or a threat?
Analysis of B2B marketplaces: Are they an opportunity or a threat? B2B marketplaces are transforming the way companies buy and sell products and services. While these spaces offer enormous potential to expand markets and improve processes, they also pose strategic and operational risks. In this in-depth analysis, we will explore how these marketplaces work, their […]