Examples of market segmentation: How to apply it in different sectors?
Examples of market segmentation: How to apply it in different sectors? In today’s competitive business landscape, market segmentation is more than a useful strategy – it is a necessity. Dividing audiences into smaller, more targeted groups allows companies to focus their marketing, sales and branding efforts in an efficient and personalised way. In this article, […]
Omni-channel strategy: How to integrate all channels to improve customer experience
Omni-channel strategy: How to integrate all channels to improve customer experience In a world where consumers use multiple channels to interact with brands, companies face the challenge of staying relevant and consistent across all existing touchpoints. Implementing an omni-channel strategy has become an imperative for companies looking to stand out in the marketplace, improve the […]
What are open APIs and their role in SaaS solutions?
What are open APIs and their role in SaaS solutions? Open APIs have transformed the way businesses use software, especially in the context of Software as a Service (SaaS). These interfaces facilitate interoperability, enable smoother integrations between systems and foster innovation by opening up new possibilities for developers and business users alike. This article takes […]
Analysis of B2B marketplaces: Are they an opportunity or a threat?
Analysis of B2B marketplaces: Are they an opportunity or a threat? B2B marketplaces are transforming the way companies buy and sell products and services. While these spaces offer enormous potential to expand markets and improve processes, they also pose strategic and operational risks. In this in-depth analysis, we will explore how these marketplaces work, their […]
TikTok Shop Launches its E-Commerce in Spain: A Revolution for E-Commerce!
TikTok Shop Launches its E-Commerce in Spain: A Revolution for E-Commerce! Share: TikTok Shop arrives in Spain: The new era of social commerce The long-awaited TikTok Shop in Spain has finally arrived in late 2024, changing the way brands and users interact on the platform. After several delays, TikTok now allows merchants and creators to […]
Customer journey in B2B: How to optimize the enterprise customer experience
Customer journey in B2B: How to optimize the enterprise customer experience Understanding the B2B customer journey is essential to optimize your customers’ experience and stand out in the market. How does the business customer use your product, what is his level of satisfaction, and is he likely to recommend your services? These questions, fundamental for […]
Business to Business: Examples and strategies to boost your ecommerce
Business to Business: Examples and strategies to boost your ecommerce In the dynamic world of e-commerce, the business-to-business (B2B) model stands out for its ability to transform business-to-business relationships. At Stoam SaaS, we understand that success in the B2B sector requires innovative strategies tailored to the specific needs of each business. This article will introduce […]
5 tips for the maintenance of an online shop
5 tips for the maintenance of an online shop In the digital age, maintaining an online shop has become an essential pillar for any business wishing to stand out in a competitive market. Setting up a shop is just the first step. Just like a car needs fuel and a regular check-up to keep it […]
What is Cross Selling and how to apply it to increase sales?
What is Cross Selling and how to apply it to increase sales? In an increasingly competitive market, capturing the attention of customers is not enough; it is also essential to maximise the value of each purchase. This is where the cross selling becomes a powerful strategy to increase sales and improve the customer experience. But […]
How predictive analytics is revolutionising supply chain management in 2024
How predictive analytics is revolutionising supply chain management in 2024 Share: Predictive analytics has emerged as a key tool in supply chain management, transforming the way companies manage their operations. With the integration of technologies such as artificial intelligence (AI), the Internet of Things (IoT) and automation, service providers are helping organisations make their chains […]