B2B growth and Omnichannel: The new equation for companies.
B2B growth and Omnichannel: The new equation for companies. Share: The B2B marketplace is undergoing a profound transformation driven by technology integration, changing customer expectations and omnichannel. A recent McKinsey report details how these factors are defining the new B2B growth equation, offering companies a roadmap to optimize their operations, personalize their offerings and leverage […]
Zalando Introduces its AI Assistant in Spain for a Personalized Shopping Experience
Zalando Introduces its AI Assistant in Spain for a Personalized Shopping Experience Share: Zalando, one of Europe’s fashion e-commerce giants, has taken another step in its commitment to technological innovation by launching an artificial intelligence (AI) assistant on its platform in Spain. This tool promises to offer a more personalized shopping experience, helping users find […]
The Growing Increase in B2B Digital Marketing Investment in 2024
The Growing Increase in B2B Digital Marketing Investment in 2024 Share: In the Spanish B2B business landscape, more than 50% of companies are expected to increase their investment in digital marketing by 2024. This shift reflects the growing relevance of online strategies in a sector that seeks to adapt to global trends and increase its […]
Decathlon Spain Online Sales Growth in 2023
Decathlon Spain Online Sales Growth in 2023 Share: Decathlon Spain has closed the year 2023 with significant growth in sales, consolidating its position as a leader in the sports sector. The company reported a total turnover of 2,127 million eurosa 10% increase over 2019 levels. This performance has significantly boosted the growth of its global […]
Amazon Ads Launches Artificial Intelligence Video Generator for Advertisers
Amazon Ads Launches Artificial Intelligence Video Generator for Advertisers Share: Amazon Ads continues to innovate in the field of digital advertising with the launch of its Video Generatora tool powered by generative artificial intelligence which allows advertisers to create high-quality videos from a simple product image. This development marks a significant advance in the ability […]
TikTok Shop delays its launch in Spain until the end of 2024
TikTok Shop delays its launch in Spain until the end of 2024 Share: TikTok Shopthe e-commerce platform of the popular social network, has announced a new delay in its launch in Spain. delay in its launch in Spainnow scheduled for the end of the year. Initially planned for October 2023, this postponement could even extend […]
End of Support for Dynamics NAV: What Should Companies Do?
End of Support for Dynamics NAV: What Should Companies Do? Share: The end of support for Microsoft Dynamics NAV marks a critical point for many companies that have relied on this enterprise resource planning (ERP) software. enterprise resource planning (ERP) software for years. Now, with Microsoft’s official announcement that it will no longer provide updates […]
What are the main types of market segmentations that exist?
What are the types of market segmentations? The market segmentation is one of the key strategies in modern marketing, as it allows companies to divide their target audience into smaller and more homogeneous groups, thus facilitating the personalization of the messages and products offered. This technique helps to maximize the effectiveness of advertising campaigns, improving […]
Discover what the Canvas model is for and how you can implement it in your ecommerce
Discover what the Canvas model is for and how you can implement it in your ecommerce In the world of ecommerce, strategic planning is key to ensure the success of any business. One of the most effective tools to achieve a clear and concise vision of your ecommerce is the Canvas model. In this article, […]
What are the key performance indicators in an ecommerce?
What are the key performance indicators in an ecommerce? In the ecommerce environment, knowing and measuring key performance indicators (KPIs) is essential to evaluate the performance of an online store. These key indicators allow ecommerce owners to understand the success of their strategies and make data-driven decisions. In this article, we will explain the main […]