What is a marketplace? Find out how to get the most out of it

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What is a marketplace? Find out how to get the most out of it In today’s digital world, marketplaces have become an essential part of many businesses. If you’ve ever wondered what a marketplace is, you’re in the right place. This concept has quickly gained popularity, becoming a key platform for millions of buyers and […]

Business to consumer (B2C): how it works and how it differs from B2B

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Business to consumer (B2C): how it works and how it differs from B2B In today’s world, e-commerce and direct business-to-consumer interactions are more relevant than ever. The business to consumer (B2C) model has taken a central role in the global economy, allowing companies to reach their customers in a more direct, efficient and personalised way. […]

Alibaba revolutionises B2B commerce with ‘Accio’ – the AI-powered search engine for SMEs

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Alibaba revolutionises B2B commerce with ‘Accio’ – the AI-powered search engine for SMEs Share: Alibaba has launched ‘Accio’, an innovative tool that promises to transform B2B commerce, especially for small and medium-sized enterprises (SMEs) in Europe and the Americas. This search engine, powered by artificial intelligence (AI), is designed to simplify and optimise the global […]

Examples of market segmentation: How to apply it in different sectors?

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Examples of market segmentation: How to apply it in different sectors? In today’s competitive business landscape, market segmentation is more than a useful strategy – it is a necessity. Dividing audiences into smaller, more targeted groups allows companies to focus their marketing, sales and branding efforts in an efficient and personalised way. In this article, […]

Omni-channel strategy: How to integrate all channels to improve customer experience

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Omni-channel strategy: How to integrate all channels to improve customer experience In a world where consumers use multiple channels to interact with brands, companies face the challenge of staying relevant and consistent across all existing touchpoints. Implementing an omni-channel strategy has become an imperative for companies looking to stand out in the marketplace, improve the […]

What are open APIs and their role in SaaS solutions?

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What are open APIs and their role in SaaS solutions? Open APIs have transformed the way businesses use software, especially in the context of Software as a Service (SaaS). These interfaces facilitate interoperability, enable smoother integrations between systems and foster innovation by opening up new possibilities for developers and business users alike. This article takes […]

Analysis of B2B marketplaces: Are they an opportunity or a threat?

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Analysis of B2B marketplaces: Are they an opportunity or a threat? B2B marketplaces are transforming the way companies buy and sell products and services. While these spaces offer enormous potential to expand markets and improve processes, they also pose strategic and operational risks. In this in-depth analysis, we will explore how these marketplaces work, their […]