What are the main types of market segmentations that exist?
What are the main types of market segmentations that exist? The market segmentation is one of the key strategies in modern marketing, as it allows companies to divide their target audience into smaller and more homogeneous groups, thus facilitating the personalization of the messages and products offered. This technique helps to maximize the effectiveness of […]
Discover what the Canvas model is for and how you can implement it in your ecommerce
Discover what the Canvas model is for and how you can implement it in your ecommerce In the world of ecommerce, strategic planning is key to ensure the success of any business. One of the most effective tools to achieve a clear and concise vision of your ecommerce is the Canvas model. In this article, […]
What are the key performance indicators in an ecommerce?
What are the key performance indicators in an ecommerce? In the ecommerce environment, knowing and measuring key performance indicators (KPIs) is essential to evaluate the performance of an online store. These key indicators allow ecommerce owners to understand the success of their strategies and make data-driven decisions. In this article, we will explain the main […]
B2B vs B2C: Understanding the key differences in e-commerce
B2B vs B2C: Understanding the key differences in e-commerce What is B2B and B2C? B2B (Business-to-Business) Refers to business transactions that take place between companies. For example, a manufacturer of electronic components selling to a computer assembly company. B2C (Business-to-Consumer) Involves the sale of products or services directly to end consumers. An example would be […]
What is a retailer and what is its impact on B2B commerce?
What is a retailer and what is its impact on B2B commerce? In the dynamic world of commerce, terms can sometimes be confusing. One such term is “retailer. Although commonly associated with retail and the end consumer, the role of the retailer goes beyond that and has a significant influence on B2B (Business-to-Business) commerce. In […]
5 Examples of market segmentation to boost your B2B online strategy
5 Examples of market segmentation to boost your B2B online strategy Market segmentation is a fundamental strategy in any business, but it is especially relevant in the B2B environment. By dividing your target market into smaller, more defined segments, you can tailor your messages and value propositions more effectively, increasing your chances of success. In […]
The Convergence between B2B and DTC: New Opportunities in Spanish E-Commerce
The Convergence between B2B and DTC: New Opportunities in Spanish E-Commerce Share: How are B2B and DTC Business Models Merging? By 2024, B2B B2B commerce in Spain is adopting strategies that are typical of the Direct to Consumer (DTC) model. Direct to Consumer (DTC)This convergence is creating new opportunities for companies looking to expand their […]
What are the types of market segmentations?
What are the types of market segmentations? What is an Electronic Invoice and Why is it Important? Definition and Main Characteristics The electronic invoicing is a fiscal document in digital format that replaces the traditional paper invoice. According to Spanish regulations, the electronic invoice has the same legal validity as the physical invoice, as long […]
How to manage your company’s cash flow?
How to manage your company’s cash flow? Complete guide to maintain liquidity What is cash flow and why is it essential for your business? Definition of cash flow The Cash flow is a term that refers to the net amount of cash flowing in and out of a company during a specific period. This concept […]
TikTok Shop Launches “£1 Million Club” to Boost UK Vendor Revenues
TikTok Shop Launches “£1 Million Club” to Boost UK Vendor Revenues Share: TikTok Shop has launched the “£1 Million Club” program in the UK, with the aim of helping retailers achieve revenues of up to £1 million. This program offers five main benefits: Commission-free sales for 90 days for new salespeople registered between June 23 […]