B2B vs B2C: Understanding the key differences in e-commerce
B2B vs B2C: Understanding the key differences in e-commerce What is B2B and B2C? B2B (Business-to-Business) Refers to business transactions that take place between companies. For example, a manufacturer of electronic components selling to a computer assembly company. B2C (Business-to-Consumer) Involves the sale of products or services directly to end consumers. An example would be […]
What is a retailer and what is its impact on B2B commerce?
What is a retailer and what is its impact on B2B commerce? In the dynamic world of commerce, terms can sometimes be confusing. One such term is “retailer. Although commonly associated with retail and the end consumer, the role of the retailer goes beyond that and has a significant influence on B2B (Business-to-Business) commerce. In […]
5 Examples of market segmentation to boost your B2B online strategy
5 Examples of market segmentation to boost your B2B online strategy Market segmentation is a fundamental strategy in any business, but it is especially relevant in the B2B environment. By dividing your target market into smaller, more defined segments, you can tailor your messages and value propositions more effectively, increasing your chances of success. In […]
The Convergence between B2B and DTC: New Opportunities in Spanish E-Commerce
The Convergence between B2B and DTC: New Opportunities in Spanish E-Commerce Share: How are B2B and DTC Business Models Merging? By 2024, B2B B2B commerce in Spain is adopting strategies that are typical of the Direct to Consumer (DTC) model. Direct to Consumer (DTC)This convergence is creating new opportunities for companies looking to expand their […]
How to Present an Electronic Invoice in Spain
How to Present an Electronic Invoice in Spain What is an Electronic Invoice and Why is it Important? Definition and Main Characteristics The electronic invoicing is a fiscal document in digital format that replaces the traditional paper invoice. According to Spanish regulations, the electronic invoice has the same legal validity as the physical invoice, as […]
How to manage your company’s cash flow?
How to manage your company’s cash flow? Complete guide to maintain liquidity What is cash flow and why is it essential for your business? Definition of cash flow The Cash flow is a term that refers to the net amount of cash flowing in and out of a company during a specific period. This concept […]
TikTok Shop Launches “£1 Million Club” to Boost UK Vendor Revenues
TikTok Shop Launches “£1 Million Club” to Boost UK Vendor Revenues Share: TikTok Shop has launched the “£1 Million Club” program in the UK, with the aim of helping retailers achieve revenues of up to £1 million. This program offers five main benefits: Commission-free sales for 90 days for new salespeople registered between June 23 […]
AliExpress Continues to Dominate as the Preferred Online Shopping Channel in Spain
AliExpress Continues to Dominate as the Preferred Online Shopping Channel in Spain Share: A recent report by AliExpress, the ‘Consumer Insights Report’, highlights that marketplaces continue to be the preferred option for more than 71% of consumers in Spain. In particular, 78.4% of respondents have shopped on AliExpress, and 48.85% do so on a regular […]
Recommendations before creating an online store
Recommendations before creating an online store In today’s dynamic world of e-commerce, creating an online store is not just an option, it’s a necessity. In this article, we detail the key steps you need to take to create an online store that will allow you to reach a wider audience and increase your sales. Definition […]
Most used online payment methods in 2024
Most used online payment methods in 2024 The online payment landscape is constantly evolving, adapting to new consumer needs and preferences. In this article, we will delve into the most used online payment methods in 2024, analyzing their features, advantages and disadvantages so you can make informed decisions and boost conversions in your business. Credit […]