Examples of market segmentation: How to apply it in different sectors?
Examples of market segmentation: How to apply it in different sectors? In today’s competitive business landscape, market segmentation is more than a useful strategy – it is a necessity. Dividing audiences into smaller, more targeted groups allows companies to focus their marketing, sales and branding efforts in an efficient and personalised way. In this article, […]
Omni-channel strategy: How to integrate all channels to improve customer experience
Omni-channel strategy: How to integrate all channels to improve customer experience In a world where consumers use multiple channels to interact with brands, companies face the challenge of staying relevant and consistent across all existing touchpoints. Implementing an omni-channel strategy has become an imperative for companies looking to stand out in the marketplace, improve the […]
Analysis of B2B marketplaces: Are they an opportunity or a threat?
Analysis of B2B marketplaces: Are they an opportunity or a threat? B2B marketplaces are transforming the way companies buy and sell products and services. While these spaces offer enormous potential to expand markets and improve processes, they also pose strategic and operational risks. In this in-depth analysis, we will explore how these marketplaces work, their […]
TikTok Shop Launches its E-Commerce in Spain: A Revolution for E-Commerce!
TikTok Shop Launches its E-Commerce in Spain: A Revolution for E-Commerce! Share: TikTok Shop arrives in Spain: The new era of social commerce The long-awaited TikTok Shop in Spain has finally arrived in late 2024, changing the way brands and users interact on the platform. After several delays, TikTok now allows merchants and creators to […]
What is Cross Selling and how to apply it to increase sales?
What is Cross Selling and how to apply it to increase sales? In an increasingly competitive market, capturing the attention of customers is not enough; it is also essential to maximise the value of each purchase. This is where the cross selling becomes a powerful strategy to increase sales and improve the customer experience. But […]
E-commerce in Argentina: Record growth by 2023 and keys to success for B2B companies
E-commerce in Argentina: Record growth by 2023 and keys to success for B2B companies Share: E-commerce in Argentina continues to establish itself as a key driver of the digital economy. During 2023, more than 489 million products were sold through 234 million purchase orders, representing increases of 16% and 11% respectively compared to 2022. (Source: […]
Amazon’s Black Friday 2024: Opportunities and challenges for B2B companies in e-commerce and ERP
Amazon’s Black Friday 2024: Opportunities and challenges for B2B companies in e-commerce and ERP Share: E-commerce giant Amazon has confirmed that its Black Friday 2024 event will begin on 21 November and run until 2 December, also incorporating Cyber Monday. This change in the calendar not only benefits consumers, but presents great opportunities and challenges […]
How Big Data Transforms B2B Commerce: Key Strategies and Advantages
How Big Data Transforms B2B Commerce: Key Strategies and Advantages The ability to collect and analyze large volumes of data, or Big Data, is revolutionizing B2B commerce by providing detailed information that enables fact-based strategic decisions. In this article, we will explore how Big Data impacts B2B commerce, its advantages, practical applications, challenges and success […]
How to do a SWOT analysis effectively in a B2B environment
How to do a SWOT analysis effectively in a B2B environment In the dynamic B2B business landscape, where competition is fierce and customer expectations are ever higher, having a clear, strategic vision is critical. An invaluable tool to achieve this is the SWOT analysis. This study allows us to identify our organization’s Strengths, Weaknesses, Opportunities […]
Everything you need to know to get started in dropshipping
Everything you need to know to get started in dropshipping On dropshipping has become one of the most popular ways to start an online business. But what exactly is dropshipping and how can you get started with it? In this article, we will guide you through the essential steps to start your own dropshipping business […]