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What is a marketplace? Find out how to get the most out of it

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What is a marketplace? Find out how to get the most out of it In today’s digital world, marketplaces have become an essential part of many businesses. If you’ve ever wondered what a marketplace is, you’re in the right place. This concept has quickly gained popularity, becoming a key platform for millions of buyers and […]

Business to consumer (B2C): how it works and how it differs from B2B

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Business to consumer (B2C): how it works and how it differs from B2B In today’s world, e-commerce and direct business-to-consumer interactions are more relevant than ever. The business to consumer (B2C) model has taken a central role in the global economy, allowing companies to reach their customers in a more direct, efficient and personalised way. […]

Examples of market segmentation: How to apply it in different sectors?

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Examples of market segmentation: How to apply it in different sectors? In today’s competitive business landscape, market segmentation is more than a useful strategy – it is a necessity. Dividing audiences into smaller, more targeted groups allows companies to focus their marketing, sales and branding efforts in an efficient and personalised way. In this article, […]

Omni-channel strategy: How to integrate all channels to improve customer experience

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Omni-channel strategy: How to integrate all channels to improve customer experience In a world where consumers use multiple channels to interact with brands, companies face the challenge of staying relevant and consistent across all existing touchpoints. Implementing an omni-channel strategy has become an imperative for companies looking to stand out in the marketplace, improve the […]

Analysis of B2B marketplaces: Are they an opportunity or a threat?

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Analysis of B2B marketplaces: Are they an opportunity or a threat? B2B marketplaces are transforming the way companies buy and sell products and services. While these spaces offer enormous potential to expand markets and improve processes, they also pose strategic and operational risks. In this in-depth analysis, we will explore how these marketplaces work, their […]

TikTok Shop Launches its E-Commerce in Spain: A Revolution for E-Commerce!

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TikTok Shop Launches its E-Commerce in Spain: A Revolution for E-Commerce! Share: TikTok Shop arrives in Spain: The new era of social commerce The long-awaited TikTok Shop in Spain has finally arrived in late 2024, changing the way brands and users interact on the platform. After several delays, TikTok now allows merchants and creators to […]

What is Cross Selling and how to apply it to increase sales?

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What is Cross Selling and how to apply it to increase sales? In an increasingly competitive market, capturing the attention of customers is not enough; it is also essential to maximise the value of each purchase. This is where the cross selling becomes a powerful strategy to increase sales and improve the customer experience. But […]

E-commerce in Argentina: Record growth by 2023 and keys to success for B2B companies

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E-commerce in Argentina: Record growth by 2023 and keys to success for B2B companies Share: E-commerce in Argentina continues to establish itself as a key driver of the digital economy. During 2023, more than 489 million products were sold through 234 million purchase orders, representing increases of 16% and 11% respectively compared to 2022. (Source: […]