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How Big Data Transforms B2B Commerce: Key Strategies and Advantages

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How Big Data Transforms B2B Commerce: Key Strategies and Advantages The ability to collect and analyze large volumes of data, or Big Data, is revolutionizing B2B commerce by providing detailed information that enables fact-based strategic decisions. In this article, we will explore how Big Data impacts B2B commerce, its advantages, practical applications, challenges and success […]

B2B eCommerce Loyalty Strategies Using CRM and ERP: A Guide to Customer Retention

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Loyalty Strategies in B2B eCommerce through CRM and ERP In B2B, customer loyalty is an essential strategic element to strengthen business relationships and ensure recurring revenues. Unlike B2C, where loyalty tends to be less constant and purchasing decisions can be impulsive, in B2B, building solid relationships and continuity are fundamental. Implementing tools such as CRM […]

How to do a SWOT analysis effectively in a B2B environment

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How to do a SWOT analysis effectively in a B2B environment In the dynamic B2B business landscape, where competition is fierce and customer expectations are ever higher, having a clear, strategic vision is critical. An invaluable tool to achieve this is the SWOT analysis. This study allows us to identify our organization’s Strengths, Weaknesses, Opportunities […]

Keys to good supply chain management in B2B companies

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Keys to good supply chain management in B2B companies The supply chain is one of the fundamental pillars for the success of any B2B company. Managing it efficiently not only optimizes costs, but also improves customer satisfaction, reduces delivery times and increases competitiveness. In this article, we will explore the keys to properly manage the […]

What is B2B sales? Know all the keys

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What is B2B sales? Know all the keys In today’s business world, B2B sales B2B (Business to Business) has taken on a crucial role, especially with the rise of e-commerce. But, what exactly is a B2B sale? Unlike B2C transactionsIn the B2B model, where companies sell products or services directly to the end consumer, sales […]

B2B growth and Omnichannel: The new equation for companies.

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B2B growth and Omnichannel: The new equation for companies. Share: The B2B marketplace is undergoing a profound transformation driven by technology integration, changing customer expectations and omnichannel. A recent McKinsey report details how these factors are defining the new B2B growth equation, offering companies a roadmap to optimize their operations, personalize their offerings and leverage […]

The European B2B e-commerce market is projected to reach $1.8 trillion by 2025.

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The European B2B e-commerce market is projected to reach $1.8 trillion by 2025. Share: The European B2B e-commerce market is projected to reach $1.8 trillion by 2025. 1.8 trillion by 2025.driven by the increasing digitization of companies and adaptation to new technologies. This figure marks a significant increase over current levels, showing that the B2B […]

The Growing Increase in B2B Digital Marketing Investment in 2024

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The Growing Increase in B2B Digital Marketing Investment in 2024 Share: In the Spanish B2B business landscape, more than 50% of companies are expected to increase their investment in digital marketing by 2024. This shift reflects the growing relevance of online strategies in a sector that seeks to adapt to global trends and increase its […]