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Alibaba revolutionises B2B commerce with ‘Accio’ – the AI-powered search engine for SMEs

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Alibaba revolutionises B2B commerce with ‘Accio’ – the AI-powered search engine for SMEs Share: Alibaba has launched ‘Accio’, an innovative tool that promises to transform B2B commerce, especially for small and medium-sized enterprises (SMEs) in Europe and the Americas. This search engine, powered by artificial intelligence (AI), is designed to simplify and optimise the global […]

Examples of market segmentation: How to apply it in different sectors?

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Examples of market segmentation: How to apply it in different sectors? In today’s competitive business landscape, market segmentation is more than a useful strategy – it is a necessity. Dividing audiences into smaller, more targeted groups allows companies to focus their marketing, sales and branding efforts in an efficient and personalised way. In this article, […]

Omni-channel strategy: How to integrate all channels to improve customer experience

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Omni-channel strategy: How to integrate all channels to improve customer experience In a world where consumers use multiple channels to interact with brands, companies face the challenge of staying relevant and consistent across all existing touchpoints. Implementing an omni-channel strategy has become an imperative for companies looking to stand out in the marketplace, improve the […]

Analysis of B2B marketplaces: Are they an opportunity or a threat?

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Analysis of B2B marketplaces: Are they an opportunity or a threat? B2B marketplaces are transforming the way companies buy and sell products and services. While these spaces offer enormous potential to expand markets and improve processes, they also pose strategic and operational risks. In this in-depth analysis, we will explore how these marketplaces work, their […]

How to use chatbots in B2B ecommerce to improve conversions

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How to use chatbots in B2B ecommerce to improve conversions In the world of ecommerce B2B (Business to Business)shopper expectations are evolving rapidly. With greater demand for personalised experiences, more agile interactions and a simplified buying process, shoppers are increasingly demanding more personalised experiences, more agile interactions and a simplified buying process. chatbots are emerging […]

Customer journey in B2B: How to optimize the enterprise customer experience

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Customer journey in B2B: How to optimize the enterprise customer experience Understanding the B2B customer journey is essential to optimize your customers’ experience and stand out in the market. How does the business customer use your product, what is his level of satisfaction, and is he likely to recommend your services? These questions, fundamental for […]

Business to Business: Examples and strategies to boost your ecommerce

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Business to Business: Examples and strategies to boost your ecommerce In the dynamic world of e-commerce, the business-to-business (B2B) model stands out for its ability to transform business-to-business relationships. At Stoam SaaS, we understand that success in the B2B sector requires innovative strategies tailored to the specific needs of each business. This article will introduce […]

What is Cross Selling and how to apply it to increase sales?

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What is Cross Selling and how to apply it to increase sales? In an increasingly competitive market, capturing the attention of customers is not enough; it is also essential to maximise the value of each purchase. This is where the cross selling becomes a powerful strategy to increase sales and improve the customer experience. But […]