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Decathlon Spain has closed the year 2023 with significant growth in sales, consolidating its position as a leader in the sports sector. The company reported a total turnover of 2,127 million eurosa 10% increase over 2019 levels. This performance has significantly boosted the growth of its global parent company, to which it Decathlon Spain has contributed 12% of the turnover. With a net profit of 123 million euros123 million, the company reinforces its commitment to innovation and sustainability.
One of the main drivers of this growth has been e-commerce. e-commercewhich has come to represent 13,43% of total sales. This progress reflects a growth of 10,6% compared to the previous year, highlighting the fundamental role played by eCommerce in the company’s business model. Consumer preference for online shopping has enabled Decathlon to consolidate its digital channel, providing a more accessible and efficient platform for its customers.
In addition to growth in e-commerce, Decathlon has seen an outstanding performance in its circular sales. circular salessales, which account for 2,17% of total sales, with an increase of 25% with respect to 2022. This model focuses on marketing products designed to minimize environmental impact, using resources more efficiently and reducing the carbon footprint.
This approach to the circular economy has not only boosted sales, but has also positioned Decathlon Spain as a leader in the circular economy. Decathlon Spain as one of the most advanced countries within the group in terms of sustainability. Initiatives such as Second Lifealong with rental and subscription rental and subscription serviceshave been key to encouraging more responsible consumption and reducing environmental impact.
Decathlon has made significant progress in its commitment to sustainability, achieving that 39% of its products 39% of its products products sold in Spain by 2023 will be eco-designa significant increase compared to the 25% year. This progress has enabled the company to reduce its CO2 emissions by 6.5%, far exceedingemissions by 6.5%, far exceeding the previous target of 2%.
The success of these initiatives has enabled Decathlon to consolidate its position as a benchmark in sustainability within the sports sector, aligning its business objectives with a more environmentally friendly vision. This commitment is reinforced through collaboration with a number of institutions, such as the Spanish Federation of Mountain Sports and Climbing (FEDME)and its association with the Royal Spanish Cycling Federation (RFEC) through the program Woman in Bike.
Al mismo tiempo, Decathlon ha reforzado su estrategia de sostenibilidad en sus inmuebles, implementando solar panels at 17 of its centers throughout Spain.
In 2023, Decathlon has also continued to expand and improve its network of physical stores. It currently has 174 stores y 7 logistics centers in Spain. During the past year, the company undertook relocation and expansion projects, such as the renovation of its store City in Malaga and the expansion of its center in Ourense.
Estas mejoras responden a la necesidad de adaptar su infraestructura a los cambios en las tendencias de consumo y optimizar la experiencia del cliente tanto en tienda como online.
Internationally, Decathlon has continued to diversify its offer and global presence. In 2023, it acquired Bergfreundea German platform specialized in mountain sports, reinforcing its product portfolio in this niche. In addition, it launched the Decathlon Pulsefocused on the long-term growth of the company through innovation and continuous improvement.
In terms of strategic alliances, the company has strengthened its collaboration with sports federations and other key entities, such as the Spanish Federation of Mountaineering and Climbing Sports (FEDME). Spanish Federation of Mountaineering and Climbing Sports (FEDME) and the Royal Spanish Cycling Federation (RFEC)This has enabled the company to remain at the forefront of sports development in Spain and globally.
Decathlon Spain’s growth would not be possible without the dedication of its team of more than 11,000 employees. 11,000 employees throughout the country. In 2023, the company allocated 7.8 million euros 7.8 million in bonuses and rewards for its employees, in addition to investing more than 312,000 hours in training.
Este enfoque en el desarrollo del talento ha permitido a la empresa lograr la gender parity in its team, with 67% of 67% of its employees as shareholdersThis fosters a strong commitment to the company’s long-term success.
In addition to its investment in human capital, Decathlon has reaffirmed its commitment to the Spanish economy through the payment of 124 million euros in taxes, making a significant contribution to society and maintaining its role as a responsible economic player. 124 million in taxes, making a significant contribution to society and maintaining its role as a responsible economic player.
With an eye on the future, Decathlon has unveiled its new strategy and brand for 2024, under the purpose. “Move People Through the Wonders of Sport”. (“Move People Through the Wonders of Sport”), accompanied by the tagline. “Ready to Play”..
Este cambio marca el inicio de una transformación tanto en la experiencia de marca como en las tiendas físicas, comenzando con la renovación de la tienda en San Sebastián de los Reyes in Madrid and extending to 26 more stores in Spain.
In summary, Decathlon Spain has closed 2023 with impressive results, both in terms of sales growth and in sustainability and social responsibility. The combination of robust e-commerce, a drive for the circular economy and a strong investment in its human capital positions the company as a benchmark not only in the sports sector, but also in sustainable and responsible business practices. With a clear strategy for 2024, Decathlon remains committed to innovation and expansion, ready to face the challenges of the future while continuing to offer quality products to its customers.
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