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The recent study by IAB Spain on e-commerce in Spain reveals that the market continues to grow at a rapid pace, driven by the adoption of new technologies and changing consumer preferences. This annual study, conducted in collaboration with Elogiashows that e-commerce in Spain is undergoing a digital transformation. unprecedented digital transformation transformation, with a clear focus on sustainability. sustainability and technological innovation.
According to the study, companies are adopting emerging technologies such as artificial intelligence (AI), augmented reality (AR) and virtual reality (VR) to improve the shopping experience and increase operational efficiency.
In addition, the use of automation tools such as chatbots and integratedCRM and ERP systems is enabling more effective customer relationship management and detailed real-time inventory tracking.
The study also highlights that sustainable procurement are a growing priority for consumers, which is driving companies to adopt more responsible practices in their operations. This includes optimizing delivery routes to reduce carbon emissions, using recyclable packaging and integrating renewable energy into their logistics processes.
In conclusion, e-commerce in Spain is in a moment of evolution and significant growth. Companies that manage to adapt to these new trends, investing in digital technologies and adopting sustainable practices, will be better positioned to succeed in an increasingly competitive market.
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