E-commerce in Spain exceeds 99.2 billion euros in 2023, a 16% increase, with more than 30 million buyers.

E-commerce in Spain has experienced a remarkable growth in 2023, exceeding 99,200 million euros in turnover, representing an increase of 16% over the previous year. In addition, the number of online shoppers has reached 30 million, consolidating the upward trend in digital shopping.

Significant increase in turnover

According to the National Observatory of Technology and Society (Ontsi), the turnover of digital commerce has shown a steady increase since 2014, when around 16.3 billion euros were recorded. By 2023, this figure has exceeded 99.2 billion, evidencing the consolidation of e-commerce in the country.

Increase in online shoppers

The report highlights that 96% of the Spanish population between 16 and 74 years of age uses the Internet, which is equivalent to 34.5 million people. Of this group, 87% make purchases online, reaching 30 million shoppers for the first time. This figure reflects the growing confidence and preference for digital shopping among Spanish consumers.

Average expenditure per buyer

The average annual spend per online shopper is over €3,300, indicating a significant investment in products and services purchased through digital platforms. Among the most purchased items are fashion products, electronics and services related to leisure and entertainment.

Future perspectives

The sustained growth of e-commerce in Spain suggests a trend that will continue in the coming years. Companies, both large and small, are adapting their strategies to take advantage of the opportunities offered by the digital market, improving their online platforms and optimising the user experience to meet growing consumer demand.

In conclusion, e-commerce in Spain has reached record figures in 2023, consolidating itself as a preferred option for millions of consumers and representing a fundamental part of the country’s digital economy.