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What is the commercial target and how to identify yours?

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In the competitive world of marketing and sales, understanding and defining your business target is crucial to the success of any strategy.

Índice

The commercial target, also known as the target audience, is a specific group of people who share similar demographic characteristics, interests, needs and behaviors. It is the market segment to which a company directs its products, services or messages in order to generate sales, increase customer loyalty and achieve its business objectives.

Why is it important to define your commercial target?

Efficiency and resource savings

By targeting a specific audience, you avoid wasting resources on market segments that have no interest in what you offer. This translates into a more efficient use of your marketing budget and a better allocation of resources.

Most relevant messages

With a thorough understanding of your business target, you can create personalized messages that resonate with their needs, wants and motivations. This increases the likelihood that your messages will be heard, understood and responded to favorably.

More effective marketing strategies

By understanding the characteristics, behaviors and preferences of your target audience, you can develop more effective marketing strategies that attract and engage the right prospects. This allows you to optimize your campaigns and get better results.

Higher return on investment

A targeted approach to your commercial target allows you to optimize your marketing campaigns and generate a higher return on investment. By focusing on the leads that are most likely to convert, you maximize the impact of your efforts and get a better return on your marketing investment.

Customer loyalty

By understanding the needs and expectations of your target audience, you can deliver a superior customer experience that fosters loyalty and repeat purchases. This creates long-lasting relationships with your customers, which in turn translates into greater growth and profitability for your business.

Better decision making

  • An ERP gives you access to real-time information and data on the performance of your business, allowing you to identify areas for improvement and make strategic decisions based on concrete data.
  • It helps you plan and manage your finances more efficiently, optimizing cash flow, controlling expenses and maximizing profitability.
  • Integrating an ERP allows you to generate customized reports with the information you need to evaluate your company’s performance, identify trends and make informed decisions.

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How to identify your commercial target?

Identifying your business target is a crucial process that requires research, analysis and a thorough understanding of your target market.

Here are some key steps to define your business target effectively:

Defines demographic characteristics

  • Age: What age range does your target audience belong to?
  • Gender: Is your product or service aimed at men, women or both?
  • Geographic location: In which geographic areas is your target audience concentrated?
  • Educational level: What level of education does your target audience have?
  • Income: What is the income level of your target audience?

Analyzes interests and behaviors

  • Hobbies: Research what your audience’s hobbies and pastimes are.
  • Content consumption: Find out what type of content they consume (websites, blogs, social networks).
  • Interaction with brands: Observe how they interact with brands (online, physical stores, etc.).
  • Common values and interests: Identify shared values and interests.

Identifies your needs and problems

  • Solutions sought: What problems are they seeking to solve with your product or service?
  • Daily challenges: What challenges do you face in your daily or professional life?
  • Frustrations and unmet needs: What frustrations or needs are currently not being met?

Study your competitors

  • Competitors’ target audience: Who are your products and services aimed at?
  • Marketing strategies: What marketing strategies do you use to reach your target audience?
  • Lessons from successes and failures: What can you learn from the successes and failures of your competitors?

Conducts surveys and market research

  • Data collection: Collect data directly from your target audience to better understand their characteristics, preferences and motivations.
  • Research methods: You can conduct online surveys, face-to-face interviews or focus groups.
  • Analysis of existing data: Analyze your existing customer data to gain valuable insights.

Tools to identify your commercial target

Fortunately, there are several tools that can help you identify your business target more accurately and efficiently:

  • Surveys and market research: Conducting online or in-person surveys of a representative group of your target audience can provide you with valuable information about their characteristics, needs and behaviors.
  • Data analysis: If you have existing customer data, you can analyze it to identify patterns and trends that will help you define your commercial target.
  • Social media tools: Social media platforms offer analytics tools that allow you to segment your audience by different criteria, such as location, interests and behavior.

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Conclusion

In the dynamic world of ecommerce, understanding and defining your target market is the key to boosting your sales and achieving success. A well-defined target market allows you to focus your resources efficiently, develop more effective marketing strategies and maximize your return on investment.

At Stoam we are we offer a solution SaaS solution for ecommerce businesses that will provide you with the necessary tools to (among other functions) other functions) the management of your commercial target and customers in an accurate and effective way.

Don’t wait any longer! Contact us today today and find out how we can help you boost your ecommerce sales.

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Picture of Pablo Martínez
Pablo Martínez
Soy un apasionado del software SaaS y me dedico a ayudar a las empresas a optimizar sus procesos y aumentar su rentabilidad. Con 4 años de experiencia en ventas y gestión de cuentas en este sector, he tenido el privilegio de trabajar con empresas de referencia en tecnología para proporcionar soluciones innovadoras que impulsan su crecimiento. Mi enfoque se centra en comprender las necesidades de mis clientes y ofrecer soluciones que generen resultados tangibles. Estoy constantemente buscando nuevas oportunidades para aprender y crecer en esta industria en constante evolución.